I created a distinctive cartoon illustration of Kekec, a beloved character from Slovenian literature, for a social media and advertising campaign for the Slovenian brand, Kekec Pašteta. The company shares its name with the literary hero and produces a popular line of meat pate products. My role involved designing a modern, vibrant and friendly version of Kekec that would resonate with audiences, emphasizing an adventurous spirit and nostalgic connection to the original character.

The campaign aimed to reinforce brand recognition and engagement through visuals that connect with Slovenian culture and storytelling.

This project was completed while emplayed at CTRL media.