Nuster - Allergy friendly apples

This project was done as part of my employment at Doppelpunkt.

Explore the charm of allergy-friendly apples with this packaging design for Nuster’s ‘Sonnenglanz’ and ‘Gräfing Goldach.’ Taking inspiration from the natural colors of the apples, I flipped the switch by placing red apples on the sunny yellow side and golden apples on the fiery red side. The result is a visually intriguing packaging that breaks from the norm. The top cover adds a playful touch, resembling a mouth that closes around one of these delectable apples. The retro cartoony design complements the packaging’s shape and invites a nostalgic feel. Discover the fusion of creativity and functionality in our design, offering a different perspective on the ordinary.